India BMS Summer 2013 Materials

BMS College of Engineering
June 17, 2013 to July 26, 2013

Welcome to AITI Bangalore 2013

 

 

Class Syllabus

 

Entrepreneurship Lectures

Idea Brainstorming

Idea Generation

Business Fundamentals

Idea Filtration

Introduction to Business Plans

Elevator Pitches

Project Management Tools

Market Segmentation

Write a Good Biography

Competition and Uniqueness

Financial Estimates and worksheet

Teaming

Business Models, Lifetime Value (LTV), Cost of Customer Aquisition (COCA)

Assortment of Business Advice

 

Entrepreneurship Readings

How to Write a Good Business Plan

The Business Model Handbook for Developing Countries

 

Select a Beachhead Market

Build an End User Profile

Profile the Persona for the Beachhead Market

Calculate the Total Addressable Market Size

Design a Business Model

Set your Pricing Framework

Calculate the Lifetime Value of an Acquired Customer (LTV)

Calculate the Cost of Customer Aquisition (COCA)

Freemium article

 

Sample executive summary: one | two

Sample business plan: one | two

Sample final presentation: one | two

 

Technical Materials

MIT_AITI_Process_Mgmt_Lecture_BMS_2013

MIT_AITI_Android_Basics_Lecture_1_BMS_2013

MIT_AITI_Android_Basics_Lecture_2_BMS_2013

MIT AITI Ruby Basic 1 BMS 2013

MIT AITI Web + Rails BMS 2013

MIT AITI Agile SDLC BMS 2013

MIT_AITI_Android_Threading_BMS_2013

MIT_AITI_Android_Networking_BMS_2013

MIT_AITI_Android_JSON_BMS_2013

 

Assignments

Initial idea pitches for June 21

Assignment List for June 24

Business plan worksheet (10 questions)

Entrepreneurship assignments #1-8

Weekly Status Reports

 

Other Resources

Article on taglines and branding

MIT Nuts and Bolts of Business Plans

Google