Day 8: Personas, User Needs and Decision Making Units!

South Africa Summer 2017 Blog

Written by: Nupur Dokras

July 4, 2017

Hi everybody!

Woot! You made it through one more long, but hopefully fun day of GSL! We covered a ton of information today after going through your Beachhead Market and TAM presentations, including Personas, User Needs and Decision Making Units. 

Please remember Thursday night 7/6/17 you will have the following deliverables due at 11:59PM based on today's curriculum. You will have more slides due that night based off of tomorrow and Thursday's material so please get a head start on these assignments:

  • Persona
    • If you have a double sided market, please create a slide for each side of the market
  • User Needs
  • Decision Making Unit


You can find the link to the slides we covered today at the following site:


Great job! We are very excited to see your projects come together and cannot wait to get into Concept Generation tomorrow!!



Nupur, Chinasa, Erin, Jayanthi