Day 7: End User Profile and TAM

South Africa Summer 2017 Blog

Written by: Erin Golden

July 4, 2017

Hi GSL Participants, 

We survived Monday! We know that it was a rough day after the eventful weekend you had conducting interviews and market research. However, we made it. One more day down! 
I have attached the slides from today, please let us know if you have any questions on the Beachhead Market, TAM or User Profile. 
Link to Slides
Below you will find the assignment due tonight. The Beachhead market portion is what you submitted yesterday. Feel free to edit or revise based on your conversations with the instructors. The only new thing that you need to submit tonight is the calculation on ONE Total Addressable Market.  Feel free to complete one more, but you are only required to submit ONE tonight. 

  • Slides on Beachhead Market

    • Edit the slides you submitted last night to reflect feedback you received today

    • Make sure you have a slide or are ready to speak to what you learned through your market research

      • What was the same as what you expected?

      • What was different from what you expected?

  • Slides on TAM

  • Please email all slides in a powerpoint presentation

  • You will be given 7 minutes to present and 3 minutes for Q&A tomorrow