Day 5: Market Segmentation & Primary Market Research

South Africa Summer 2017 Blog

Written by: Jayanthi Jayakumar

June 30, 2017

Hi Team,


Great job yesterday! Market segmentation is one of the most important steps in understanding your customers and it is also the hardest part. Selecting the market segments you want to focus on is also a valuable step in helping your company align on your goals at a deeper level. Doing primary market research over the next few days will help you gain more clarity on how to segment your customers. 


Please find here the link to the slides from Day 5 that go over market segmentation and primary market research:


Let us know if you have any questions! 



Nupur, Chinasa, Erin, and Jayanthi